The green side of white R & B

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What's up with so many white music artists singing black music? Why do white artists who sing black music get better promotion of artists blacks? Why is R & B music now synonymous with hip-hop?

These are some of the hot topics that often leave in private conversations with my collaborators and colleagues think the sector. I will try to clarify a bit 'so much need in these delicate, sensitive and controversial issues something.

To truly understand the phenomenon of white musicR & B artists sing, you should start with an examination of the motivations and purpose behind the creation of black music divisions with record labels in the '60s. The success of Motown as a "black" operation is well documented and has been widely publicized, it lacked many of the competing labels this time staff to adequately use the wealth of musical talent black teenager.

White owned record companies cleverly called black music executives who aremore in tune and in connection with black music (and artists blacks), created and designed to help interface with them. It 'been a time when race relations are preliminary and tense.

Many record companies and radio stations took note of the growing popularity of R & B music among young white and tries to racial barriers that prevent access to them. Their refusal was a potential economic problem, because the music industry (like most industries)thrives on supply and demand. Their solution: Give your favorite teen-age children with a "white" Or someone who "sounded black, and made" black "music, a la Elvis Presley, whose popularity is soaring. It was not uncommon records at this time often have two different versions - a white version and a black version - which was served to the appropriate audience.

In the '70s, the push toward equality and peace has given birth to a unified field sociable and the music.Top bands like Sly & The Family Stone, Tower of Power, Earth Wind & Fire and The Commodores emerged and succeeded in the '70s, but many lacked crossover appeal and forced the leaders of black music in other ways as possible to save their work . One option was Disco - the hot new genre.

Disco was more than a new genre, it was a cultural derogation from the narrowness of continuing social and racial tensions of the '60s and proved the dominant format for itsMass market appeal and general acceptance. The music industry finally sober activities and libidinous drug abuse rampant disco era in 1979, just in time to endure the second worst financial crisis of its existence.

With sagging record sales and a festival of acts of music, which was signed at a disco song, leader of the community of R & B music back to its roots and soulful searched desperately for a correct answer to the problems that afflicted. The answer was not written onthe wall, but was found in the album "Off The Wall" by Michael Jackson that helped the success of the transition R & B music back to a "pop-friendly" format, which was R & B, comparable in its Last Motown era heyday.

While Michael captured the hearts and imagination of white America with his dance steps inhumane, there was a lot of black music pioneers funky respecting the values and virtues of black music, as we have, we marched in the era of techno80's. R & B music seemed to undergo a much-needed revitalization.

He started the band R & B 70s, in more staff to reduce stress has been placed on acts alone (a la Michael Jackson) and vocal groups. For the artist, R & B music, the introduction of technology replaces the need, backed by a band that time period, the manufacturer, the R & B music is heavily preached today.

It 'was at this time that many record companies involved in the merger and restructuring that began inled to the loss of hundreds of jobs for black music executives who worked in the black music divisions.

Shortly after, we have the emergence of "Blue-eyed soul witness," as white music artists, R & B music began, heavy and stable financial support were received from their implementation record. Hall & Oates enjoyed unprecedented success in the mid-'80s and early, and proved to be a litmus test for the acceptance of white artists, R & B, with the pretext of popMusic.

While Hall & Oates skepticism in the community of music R & B can be raised, eyes wide open, when George Michael, a former member of teen pop group Wham,! He won a Grammy for the best "black" album in 1989. E 'was the first time in history that an artist's solo music white at the top of R & B charts. The music community as a veteran R & B black music artists Freddie Jackson and Gladys Knight condemnation of the political coordination of procedures of the Academy which is indignantapplications.

While the award was well deserved in terms of record sales and radio airplay, the color of the lines that have qualified as a "black" artist of music has been redefined. When the smoke cleared, the music industry in general and R & B music, in particular, both would be changed forever.

As we stood in the doorway of the 90s as heads of black music, lost their jobs, as the record companies the tendency of a merger, restructuring and downsizing in an effort to continueTo increase diversification of their economic interests and their profits.

Rap music was (finally) has fully embraced as a commercially viable genre and record companies rushed to cash in on it. The appeal of low investment, and (potentially) high yields, was a fundamental change in business practices to record companies, artists and black music found themselves jockeying for position in the list of priority review of its leaders music now predominantly white . Finally, there was rapToday a high degree of "underground" sales with DJ and his mouth is-to-mouth as the main means of promotion.

All the record companies had to do was to bring to the surface and to provide its sales and marketing resources. Because much of the music was already recorded, which could also avoid many of the affected coast. While the music industry was a deliberate attempt to open and to provide a place that seemed to be an insatiable demandRap music, they have lost sight of the distinction between R & B and rap.

R & B music lovers powerless, as orders from leaders of white elements in rap music R & B songs to record, more competitive, with rap, rap artist as a clear and direct threat to record sales of R Music Artists & B are observed.

At the time, were enjoying Mariah Carey and Color Me Badd fame found, which (once again) was the result of white music executives operating aNew agenda of white music artists, R & B music. Both those measures were first considered (by a black audience) as an alternative to their black competitors (Whitney Houston and Boyz II Men), but with strong support such as marketing and promotional activities, both Mariah Carey and Color Me Badd were able to prove their identity in a rapid.

Today, the tendency of white music executives actively marketing and promotion of white music artists, aslike Justin Timberlake, Christina Aguilera, Joss Stone, Anastacia, etc. to sing R & B. Some insiders say that the music industry continues to deliberately and consciously to find alternatives to the artists black music for white audiences Service. Industry experts say that Britney Spears is essentially a white clone of Janet Jackson, who emulates Pop / R & B format, a choreographed dance moves and sex appeal calculated.

E 'suspicious when newcomers like American Idol's Elliot Yamin arequickly adopted and advertised as "great" American R & B, even if against the R & B long-term survivors as Brian McKnight, Anthony Hamilton, Joe and respect.

While some argue that it is not simply a matter of black versus white, because, as some of the artists mentioned in this article are not white, but from different ethnic groups or even part black. The fact is that the widespread opinion in the black community that if you do not see black (African American of course) the functionsthen they are not. But I'm not black, and "white" is a reference to, or a description, a vague category of race.

The new business model of the music industry has created new opportunities for black entrepreneurs, but many of them do not have the financial resources necessary to exploit the advantage. As a result, are often forced to participate in the production of rap music, rap or R & B music with the production, because you're trying to manufacture or delivery of products and artists;are in partnership and joint venture with the same record, they released their black music divisions begin in the first place allow.

History and research show that the music industry has continued to systematically reduce the executive role of black music, because they are redundant, and (with a higher frequency and lay less justification) than their white colleagues. Many who remain are often referred to the role now do without the liaison officersGatekeeper and the hand-holder for endangered Rap acts in this new age hip hop. Far from being a time when once they were responsible for research, development and support the premier black music artists, some of the best music today has created a soundtrack to the story of view of this country.

These songs are still the choice of middle-aged Americans who tune to oldies radio stations across the country have introduced the "Classic Soul" as a new format. Where is the music R & BThe artists of today? Are you left or unite to compete with rap artists, because they were thrown into the same "urban" or "hip-hop into a pot of" Music "category.

The use of such R & B, a commercial element in rap music to inject contributed significantly to the fusion and confusion regarding the distinction between the two genres. This can be traced back to the '80s, when R & B acts like the lake, and Confunksion Teena Marie had great success with songs that included rap ( "Fantastic Voyage""Electric Lady" and "Square Biz"), has launched the R & B music at a wedding in a process that is ongoing as a book.

R & B is now used for the level of perception of talent, turn to a black audience, and increase record sales of white music artists in every genre. Even Country (a genre that knows how to knit from a closed circle of management protection is kept), draws heavily from R & B.

Country is a genre that is ripe for infiltration by conventional R & B artists, but in contrast to the R & B music - which haskind in a community without a race to retain the rights inherent in them - chances are undisputed and uncontested due to the exclusion of other small breeds.

The most important issue in White R & B music artists from R & B black music artists can be reduced to one question: Who is the greater involvement and support from their record companies to a wider audience of consumers 'service'?

If one considers the level of commitment, dedicatedResources and funding opportunities that are more abundant white R & B music artists available, and blacks make up only 15 percent of the population, and white music artists inherit a wider audience for the beginning of understanding the green side of White R & B is very simple.