Wednesday, September 8, 2010

Michael Jackson Forces Cash Into Your Business?


Image : http://www.flickr.com


Hi there,

Did you notice how some people have made hundreds of thousands of dollars from Michael Jackson's death? I'm not talking about the tasteless ones, but smart thinkers who took action and bought up names surrounding his that skyrocketed in value after his death. Ones who will make a quick $100,000 or more.

And others who took action and used it to bring new found customers into their business too. Specifically what I'm talking about here is how you can use current events to help boost your profits.

It's easier than you think. And it's almost always applicable. An easy way to get people's attention (which is the hardest part of making a sale) is to tie your promotion into current events. And if you're at a loss for current events just pull up cnn.com or watch your local news.

There's always something going on in the world that you can use. Either in...

1. World news

2. National news

3. Local news

Your only excuse for not finding something that works is simply laziness.

So How Can You Tie It Into Your Promotion?

A little creativity goes a long way here. Let's say you own a furniture store. When Obama was inagurated you could have run an ad saying something like..."Obama Forces Local Furniture Store Into Dropping Prices For Inaguration".

And then you go on to tell how you're giving a super sale during the weekend to celebrate the new president coming on board.

Not only is tying in current events into your promotion a good way to get attention from prospects, but it's also a great way to get publicity.

Most local news networks love this type of advertising. And if you run with it many will get involved and give you free advertising (called publicity).

Plus... as an added bonus... if you live outside of a huge metropolitan area most local news stations/papers love to pick up these kind of stories.

You can turn $1 of advertising into $3 or $4.

So what can you do to tie your promotion into current events?

Get to thinking... it'll be worth it!

Vince

P.S. I've decided I'm going to help those who are action takers. If you're one of the first 3 people to email me your promotion... and... you tie it into a local event... I'll review it and turn your ad into a killer promotion for FREE. I don't need to tell you I usually charge $1,000 for this. So the first 3 people are going to get a huge gift. Send it to damnprofitablemarketing@gmail.com with the subject line: "current events promo"

Get to action...

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